Chaff and Chaga is a unique approach to coffee, exploring the benefits of chaga mushroom-infused coffee and incorporating a campaign to promote composting with chaff, a coffee byproduct that's typically thrown out.
Chaff & Chaga is a unique approach to a coffee shop encouraging composting and the benefits of coffee infused with the Chaga Mushroom.
Logo
For the logo I applied the texture of the chaga onto a coffee mug. As for the text I wanted something playful and rounded, going against the stereotype of pretentious coffee shops. Chaff and Chaga is a community space, so keeping things whimsical and light was a driving force in my creative process for this project.
Cafe Backstory and Mini Pitch Deck
